Too many businesses treat phone calls as an afterthought, while in reality, phone conversations remain one of the most personal, trust-building interactions you can have with customers. And when you eliminate the cost barrier by offering a toll-free number, you not only invite more calls, you also invest in stronger loyalty.
on October 2, 2025
Conversations as Currency: Turning Every Interaction into Value
Every interaction is either a debit or a credit. It subtracts value when dismissed as a cost or adds value when captured, analyzed, and acted upon. The companies that will lead in the coming decade are those that treat conversations as compound interest in customer relationships.
The key is not simply to have conversations but to ensure they are harnessed for measurable outcomes. This requires the right systems, analytics, and coaching to transform words into revenue.