Every interaction is either a debit or a credit. It subtracts value when dismissed as a cost or adds value when captured, analyzed, and acted upon. The companies that will lead in the coming decade are those that treat conversations as compound interest in customer relationships.
The key is not simply to have conversations but to ensure they are harnessed for measurable outcomes. This requires the right systems, analytics, and coaching to transform words into revenue.

on September 19, 2025
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